Web Platform for Cape Coast Tours
Background
Frank Doe, an experienced and licensed Ghanaian tour guide, has steadily built a strong reputation through GetYourGuide and TripAdvisor. His Cape Coast and cultural heritage tours are rated highly by U.S. and European travelers.
Currently operating via third-party platforms and WhatsApp, Frank lacks a dedicated digital space where his services, reviews, and direct booking options are centralized. This limits scalability, visibility, and revenue potential.
Project Goals
With the planned investment, we aim to:
• Build a professionally designed, mobile-optimized website with direct booking capability
• Connect and synchronize all external listings (TripAdvisor, GetYourGuide, etc.)
• Position Frank as Ghana’s #1 travel guide through branding, testimonials, and storytelling
• Improve SEO visibility for “Cape Coast tours”, “Ghana travel guide”, and similar keywords
• Integrate marketing tools: Google Ads, Instagram/Facebook ads, newsletter opt-ins
Opportunities
• Capture high-value direct bookings from Europe and North America
• Reduce commission losses to booking platforms
• Establish an independent, export-ready tourism brand from West Africa
• Leverage top-rated client reviews for brand growth and trust
Risks
• Technical maintenance of website and booking integrations
• Marketing performance variability (SEO takes time)
• Dependence on external tools (booking software, APIs)
Additional Info
• Website to be built with multilingual support (EN/FR/DE optional)
• Booking calendar, secure payment gateway, email automation included
• Analytics tools integrated for performance tracking
• Full handover with training and long-term support options
Project Links
Updated news
Bookings will be made possible through:
• Official website with real-time availability and payment (Stripe/PayPal)
• Synced listings with GetYourGuide, TripAdvisor, Google Travel
• SEO-optimized landing pages targeting cultural travel keywords
• Social media campaigns with Instagram, Facebook, YouTube, and Google Ads
• Collaborations with travel influencers and diaspora communities